Marketing | Logo design | asset design | collaborative
AMA Case Competition
The AMA Case Competition is a semester-long is a collaborative marketing and design project in which my team worked on a business challenge submitted by a sponsoring organization.
The 2023-24 case was sponsored by the Sheth Foundation and challenged us to create a social marketing campaign to help increase marketing’s influence in the development of a more sustainable society.
Working with ten marketing and one other graphic design student, we developed a plan incorporating academia, businesses, legislation, students, and consumers that would increase overall education and implementation of sustainable business practices.
The Plan
My contribution to this case was primarily logo and brand design, providing supplemental illustrations, creating all of the graphs and charts, and web marketing. I provided these graphics to our lead designer Annika Danenhauer who laid everything out for our final plan.
