Logo design | brand guideline | visual identity
Blacktail Health Identity
Blacktail Health, formerly SouthWest Montana Community Health Center, is a nonprofit healthcare system based in Butte, Montana. Following their renaming, I spearheaded their visual rebrand.
The original logo lacked originality and personality and did not fit Blacktail's focus on being a pillar of their local community.
BlackTail Health's original logo.
Blacktail Health's new logo captures their vitality, reflects their Montana roots, and feels much more welcoming than the original logo.
Blacktail's new icon
Logo Variations
Having multiple logo layout variations allows the Blacktail logo allows for flexible use in various situations.
Patterns
Collateral
