branding | Illustration | Marketing

Rail Jam

I collaborated with Meredith Miele to apply her Rail Jam branding and create illustrated assets to enhance our poster design. Rail Jam is a ASMSU event at Montana State University where community members can compete in park skiing and snowboarding for prizes. It is ASMSU's largest event, so marketing is essential to build engagement around it.

Snowboarder in green pants and dark jacket performing a jump at night in front of a crowd behind barriers.

Three smiling men standing outdoors at night holding oversized prize checks for Rail Jam 2023 first, second, and third place winners.

Skier performing a trick mid-air over a snow ramp at night during a ski event with a crowd watching.

Illustrative Assets

I created a variety of illustrations to add to Rail Jam marketing. These illustrations were used across posters and in social media graphics.

Three stylized skiers in colorful gear performing freestyle skiing tricks against a white background.

Stickers

ASMSU hands out free stickers as marketing for the event. I adapted Meredith's original skull design into a more feminine version to attract more female competitors. I also created two additional stickers within the illustrative style and punk theme.

Black and white illustration of a ski pole with a skeletal hand making the rock and roll gesture around it, with the words 'RAIL JAM!!!' and 'ASMSU'.

Big Checks

I also created a template for winner giant checks.

Black Rail Jam 2024 prize check dated February 3rd, 2024, for $300 awarded to Rail Jam 1st Place by ASMSU Events Team.

Blue prize check dated February 3rd, 2024, payable to Rail Jam 2nd Place for two hundred dollars, issued by ASMSU Events Team.

Brown Rail Jam 2024 prize check dated February 3rd, 2024, payable for one hundred dollars to Rail Jam 3rd Place by ASMSU Events Team.

Posters

2023 posters were created in collaboration with Meredith. 2024 posters were adapted and edited by myself.

Illustration of two skulls wearing motocross helmets facing each other, one outlined in orange and the other in blue, with the text 'Rail Jam 2024 Coming Feb 3' below them on a black background.

Illustration of two skeleton skiers in orange and blue gear performing tricks on a black background with text announcing Rail Jam 2024 coming February 3.

Colorful poster for Rail Jam 2024 featuring illustrated snowboarders and skiers performing tricks, event details for February 3 at Lambert Turf Fields, sponsored by ASMSU Events, Rockstar Energy Drink, Bridger Ski Foundation, and Bridger Bowl.

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