arrowRiverwide Health logo with the word 'Riverwide' in blue and 'HEALTH' in orange.
rename  |  Rebrand

Riverwide Health

Formerly Shawnee Christain Community Health Center, Riverwide Health is rebranding to establish a more open and welcoming identity to people of all backgrounds. Riverwide Health is based in Louisville, Kentucky.

Renaming

The Louisville metro area is situated along the widest portion of the Ohio River. Riverwide Health's name and identity is inspired not only by the physical location of the health center, but by the renewing and life supporting quality that rivers have.

Logo Redesign

Logo of Shawnee Christian Healthcare Center with a stylized red cross integrated into a heart shape, accompanied by the text 'SHAWNEE CHRISTIAN HEALTHCARE CENTER' in blue and 'SERVING GOD, SERVING PEOPLE' in red.
Riverwide Health logo with the word 'Riverwide' in blue and 'HEALTH' in orange.
The original Shawnee logo versus the new Riverwide logo

Design Process

Collage featuring diverse healthcare professionals, urban and river landscapes, flowers, and various logos including Healthful Practice, River, Flow North River, Fuse, Hall Core Water, and others, representing themes of health, environment, community, and water resources.
Twelve blue Riverside health-themed icons arranged in a grid of three rows and four columns, featuring stylized 'R' letters, floral shapes, wave patterns, and building silhouettes.
Moodboard and sketches
Riverwide Health logo showing stylized letter R with a wave-like design, presented in black and white variations and in blue with the text 'Riverwide Health'.
Logo designs for Riverwide Health featuring a stylized six-petal flower symbol, shown in black on white, white on black, and blue, with the text 'Riverwide Health' in blue next to one flower symbol.
Riverwide Health logo featuring a blue city skyline above curved blue lines representing water waves.
Alternate logo options
Stylized letter R logo with the upper part in blue and a curved blue swoosh crossing to the left over an orange lower part.

Collateral

Pharmacy logo with stylized letter P featuring two curved lines crossing its vertical stem.
The text 'Mental Health' in a bold blue font on a black background.
The word 'Dental' in blue text with a curved line resembling a wave integrated into the letter D.
The new logo lends to custom signage for their healthcare branches.
Riverwide Health logo with a stylized blue and orange letter R above a city skyline at sunrise and curved blue and orange lines, with the text: New name – same outstanding care. RiverWide Health, formerly Shawnee Christain Healthcare Center, looks forward to continuing to serve the Louisville Metro area with a fresh new look.
Storefront window with black glass displaying the white Riverwide Health Pharmacy logo.
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