rename | Rebrand
Formerly Shawnee Christain Community Health Center, Riverwide Health is rebranding to establish a more open and welcoming identity to people of all backgrounds. Riverwide Health is based in Louisville, Kentucky.
Renaming
The Louisville metro area is situated along the widest portion of the Ohio River. Riverwide Health's name and identity is inspired not only by the physical location of the health center, but by the renewing and life supporting quality that rivers have.
Logo Redesign
The original Shawnee logo versus the new Riverwide logo
Design Process
Moodboard and sketches
Alternate logo options
Collateral
The new logo lends to custom signage for their healthcare branches.
