illustration | Marketing | Print design

Yellowstone McDonald's

Yellowstone McDonald's franchise consists of 16 locations across Montana and Wyoming. As their graphic designer, I worked under a marketing director creating unique illustrations, graphics, and event marketing. These materials are distributed across all Yellowstone McDonald's locations. The goal of these efforts is to make these McDonald's locations feel more community focused and less corporate.

Character Design

illustration of Baxter the bobcat, the mascot for the bozeman mcdonalds location

A bear and a bobcat hiking with a coca cola

Illustration of reggie the bobcat. The mascot for the livingston McDonalds location

zoola the missoula mcdonalds bear mascot

In order to capture the personalities and interests of the individual stores, I created a series of animal personas. Each persona is based on statistics for that store.

These characters were integrated in to marketing materials including maps, table signs, postcards, and more.

Illustrated map of Yellowstone National Park showing major roads, visitor centers, key attractions like Mammoth Hot Springs and Old Faithful, and three McDonald's locations near Livingston, West Yellowstone, and Cody, marked with red stars.

Illustration of anthropomorphic animals, including a moose, dog, wolf, bear, and horse, sitting and standing around a wooden picnic table by a lakeside with pine trees and mountains in the background.

Map highlighting McDonald's Yellowstone QSR locations in Montana and Wyoming, showing key cities, major highways, and illustrated characters representing local culture.

A colorful sign mounted on a wooden wall with a stone base, featuring cartoon animals including a moose, bobcat, raccoon, and bear sitting at a picnic table, thanking visitors for coming to Yellowstone National Park, with a note of love from Yellowstone McDonald's.

Posters & Flyers

September 2025 McDonald's promotion calendar detailing daily deals, football weekend offers, in-store, app, and delivery deals with images of Happy Meal, cheeseburger, fries, nuggets, and Big Mac.

October McDonald's promotion calendar 2025 featuring Halloween and Monopoly events, daily deal highlights, and delivery app offers with character illustrations in costumes.

Monthly calendars with local deals sorted by delivery type

Cartoon of a moose and deer fishing from a dock, with a hook baited with a Big Mac burger, advertising a Buy One Get One Free Big Mac or QPC deal for Father's Day at McDonald's Yellowstone stores.

McDonald's Buy One Get One for $1 offer featuring Double Cheeseburger, McChicken, 6pc Chicken McNuggets, Small Fry, and Sausage McMuffin, Sausage Biscuit, Sausage Burrito, Hash Browns with locations listed.

Eight McDonald's coupons offering a free Filet-o-Fish sandwich at Yellowstone QSR stores, each with an illustrated sandwich and store locations listed.

Advertisement for National Cheeseburger Day on September 18th offering a $0.50 Double Cheeseburger through the McDonald’s app with an illustration of two cheeseburgers and a QR code to download the app.

Illustration of anthropomorphic animals including a moose, bear, mountain lion, and horse sitting at a picnic table enjoying food, with text thanking visitors to Yellowstone National Park from McDonald's Yellowstone QSR.

Cartoon Canadian Bacon McMuffin with egg lifting a barbell above text stating calories and macros: 310 calories, 17g protein, 30g total carbs, 13g total fat.

Marketing materials, featuring custom product illustrations

Yellowstone McDonald's advertisement with text promoting curbside pickup built for ranch hours, open at 5 AM, showing silhouettes of cowboys on horses and cattle against a sunset landscape with hills.

Text on a dark and light background with stars and flowers reads: Jetlag, Road Trip, Gaming, Munchies? Main Street McDonald's is Open 24/7 and offers McDelivery.

Banners displayed outside of restaurants

Merch

Events

I painted windows for various community events at the restaurant. When the Minecraft Movie came out, we hosted a Minecraft party, where kids brought their devices to join a multiplayer world together. At the event there was face painting, Happy Meal deals, and lots of smiles.

Shop window with pixel art of a white llama, a pink sheep, and two yellow bees on a stone brick building with a yellow awning numbered 1503.

Busy fast food restaurant interior with children and adults sitting and standing, illuminated by hanging globe lights and natural daylight.

Large red and yellow balloon sculpture mounted on a stone wall, resembling a tote bag with yellow handles and a yellow smiley face design.

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