illustration | Marketing | Print design
Yellowstone McDonald's franchise consists of 16 locations across Montana and Wyoming. As their graphic designer, I work under a marketing director creating unique illustrations, graphics, and event marketing. These materials are distributed across all Yellowstone McDonald's locations. The goal of these efforts is to make these McDonald's locations feel more community focused and less corporate.
Character Design
In order to capture the personalities and interests of the individual stores, I created a series of animal personas. Each persona is based on research and demographics of the area.
These characters were integrated in to materials including maps, table signs, postcards, and more.
Layout Design
Each month, I lay out a calendar of deals and events. This calander is challenging because it is so content heavy, but hierarchy is used to highlight the most important events.
To emphasize local and smaller events that McDonald's corporate doesn't cover with graphics, I create signage, posters, and social posts. These graphics were often created on extremely tight timelines.
Events
Yellowstone McDonald's has hosted various community events. When the Minecraft Movie came out, we hosted a Minecraft party, where kids brought their devices to join a multiplayer world together. At the event there was face painting, Happy Meal deals, and lots of smiles.
