Product Design | Branding
EZ Bear
In my MSIM program, I worked as a part of a team of 4 to develop, prototype, brand, and pitch a product. We gave a go to market pitch to a team of mock investors.
The Product
EZ Bear is a quick access, magnetic bear spray holster. Unlike other bear spray holsters which only feature belt mount points, EZ Bear has one holster, and many adaptable mounting options, including an arm band, backpack strap band, and bike mount. EZ Bear is positioned as compitent and versatile, and targets people who don't wear belts in the backcountry.
One of my teammates 3d modeled and printed a mockup of our holster.
My sketched design.
Branding
The EZ Bear logo plays off of a traditional bear paw print. The colors evoke safety, nature, and ruggedness.
