Product Design | Branding

EZ Bear

In my MSIM program, I worked as a part of a team of 4 to develop, prototype, brand, and pitch a product. We gave a go to market pitch to a team of mock investors.

The Product

EZ Bear is a quick access, magnetic bear spray holster. Unlike other bear spray holsters which only feature belt mount points, EZ Bear has one holster, and many adaptable mounting options, including an arm band, backpack strap band, and bike mount. EZ Bear is positioned as compitent and versatile, and targets people who don't wear belts in the backcountry.

Teal Osprey backpack with a black and orange bear deterrent spray canister secured in a black holder attached to the shoulder strap, alongside close-up views of the spray canister and its detachable magnetic holder.

One of my teammates 3d modeled and printed a mockup of our holster.

Sketch diagram showing a universal holster made of Kydex, with two magnets, a belt mount, and a grippy elastic strap for arm or backpack mounting.

My sketched design.

Branding

On the left, an orange bear paw graphic with the text 'ez BEAR' below it in orange on a dark brown background, accompanied by five color circles in black, dark green, white, brown, and orange; on the right, a brown bear stands on rocky shore vegetation near water with green grass and forest background.

The EZ Bear logo plays off of a traditional bear paw print. The colors evoke safety, nature, and ruggedness.

Illustrated portraits of four women from the EZ Bear team with their names and roles: Jessie Reitan, Marketing Specialist; Sophia Olivo, Partner Management & Coordination; Maya Kraus, Head of Safety Innovation; Brenna Dunn, Environmental Lobbyist.

Text stating EZBear's mission to empower outdoor enthusiasts, hunters, and adventurers with confidence and protection to explore the wild safely by providing reliable and quick access to self-defense tools, overlaid on a darkened background image of a person walking in rocky terrain.